Walmart has decided that online shopping doesn't have to be boring anymore. Generation Z and Generation Alpha are looking for more than products: they want experiences. That's why the retail giant has taken a radical turn; its new approach combines commerce, entertainment, and culture.
Walmart Realm is the clearest example; it's not just about adding products to the cart. Each item connects with stories, styles, and content creators. The idea is for shopping to feel like discovering something new, not just making transactions.
Five worlds to explore
The platform offers five themed worlds that reflect real interests of young people: K-POP Era, Lo-Fi Playing, Rodeo Dreams, Nature Breaks, and Group Woosah. Each world has its own narrative and visual style.
Here, users can interact with products differently; it's no longer just "buy what you need." It's about exploring, learning, and immersing themselves in content that speaks directly to them. This strategy aims to keep users on the platform longer and create connections with the brand that go beyond commerce.
From the digital world to the physical
Walmart doesn't want to stay only in the virtual world. With Walmart Delivers events, they bring these experiences to cities across the country. For example, at K-POP concerts like BABYMONSTER's in Chicago, there will be interactive spaces, personalized gifts, and areas for socializing.
The idea is for the experience to be social and memorable, more like a cultural event than a traditional store. This way, young people can connect with the brand both online and in the real world.
Shopping with purpose and fun
Generation Z manages over $360 billion just in the United States, and many already participate in immersive digital experiences. For them, shopping isn't just about convenience: it's fun, community, and discovery. Walmart understands this and is transforming its business model.
The company wants to stop being seen only as a supermarket. It wants to be a space where people live, learn, and connect while shopping. This vision is also reflected in events like the RTIH Innovation Awards 2025, where Walmart stands out for integrating technology, creativity, and user experience in a practical and profitable way.
Walmart is no longer just a place to acquire products. Now it's a space where shopping becomes a complete cultural experience. This transformation is changing commerce, adapting to those who seek experiences, not just prices.