The competition between Chili's and McDonald's has intensified in recent months. Both chains aim to attract the same customer profile: those looking for tasty food without spending too much. While one dominates drive-thrus, the other has surprised with an unexpected strategy.
The battle is no longer solely about famous burgers or iconic desserts. Now, the focus is on offering more value for less money, something consumers appreciate more than ever. Meanwhile, in this new scenario, Chili's has taken a step that few dared to imagine.
Chili's Enters McDonald's Territory
In 2022, Chili's introduced its "3 For Me" formula, a complete menu for $10.99 that included a refillable drink, unlimited appetizer, and main course. This move was well-received by those seeking a more complete experience than traditional fast food. But it was recently that the chain decided to double down with a much more direct proposal.
Starting this April 15, Chili's has incorporated a completely new burger into that promotion: the Big QP. This novelty is no coincidence, as its name, presentation, and ingredients clearly remind one of McDonald's famous Quarter Pounder. However, the size and price have been carefully thought out to make a difference and attract an audience that no longer settles for the basics.
Bigger, Cheaper, and with Extras
Chili's Big QP features a 7.5 oz. patty, 85% more meat compared to McDonald's 4 oz. pre-cooked patty, according to All Recipes. Added to that are two slices of American cheese, pickles, chopped onion, mustard, and ketchup, all on a buttery bun. The result is a more generous and flavorful burger, served within the usual combo, which includes unlimited fries with sauce, a refillable drink, and a side.
This is not the first time Chili's has launched a product directly targeting McDonald's. Earlier this year, it did so with the Big Smasher, another burger included in its $10.99 menu, designed to compete with the Big Mac. With the arrival of the Big QP, the chain makes it clear that its goal is not just to participate but to lead this new stage of rivalry based on size, flavor, and price.
With these moves, Chili's seeks to position itself as a strong alternative to classic fast-food chains. Its strategy of combining quantity, quality, and fixed price could change the way Americans decide where to eat. If it continues down this path, McDonald's dominance could start to waver.