Major fast-food chains like Burger King and McDonald's are in a constant battle to capture the attention of the American public. Both giants strive to offer innovative promotions and stay in the minds of consumers. But sometimes, an unexpected action can make a brand stand out above the competition.
Today, April 15, tax day, Burger King has decided to make a bold move. Instead of sticking with their standard promotions, they have launched an offer so surprising that it's taking social media by storm.
A Burger for a Penny at Burger King
The big surprise of this campaign is that Burger King has launched an offer that allows members of their Royal Perks program to get a cheeseburger for just a penny. To access this offer, customers must make a minimum purchase of one dollar through the app or website. This way, Burger King not only attracts burger lovers but also encourages the download of their app and the use of their digital platform.
The cheeseburger in question is a classic of the chain: a burger with flame-grilled beef, melted American cheese, pickles, ketchup, and mustard, all served on a sesame seed bun. Normally, this product costs around $2.59, so the offer represents a considerable saving. Fans of the brand are already looking for creative ways to meet the minimum purchase, such as ordering a small drink or a cheap side.
A Very Effective Strategy
Besides the offer itself, this action represents a very smart business tactic. By offering a product at a symbolic price, Burger King manages to generate a large number of interactions on their app and in their restaurants. This not only increases sales in the short term but also fosters customer loyalty.
This strategy also highlights Burger King's ability to adapt to circumstances and seize key moments. On a day like today, when many feel pressured by tax obligations, the brand manages to stand out by offering a kind gesture. This type of action, which mixes the commercial with the emotional, has the power to strengthen the relationship between the brand and consumers.
Meanwhile, McDonald's, their eternal rival, hasn't launched any similar promotion for this tax day. Although the golden arches chain has its own set of offers, the difference in response to this key date highlights the originality of Burger King's move.