Many question why Florentino Pérez wants Real Madrid TV if Atresmedia already has a channel devoted to his leadership.
Antonio García Ferreras calling the shots at La Sexta, and at Atresmedia, and Josep Pedrerol and his troupe dominating the field... They have managed to create a channel (several) tailored to the desires of the president of Real Madrid.
García Ferreras, at the Service of Real Madrid
García Ferreras, a staunch Madridist, admirer of Florentino, and former Real Madrid employee, is in charge of cleaning up the image of the white president while tarnishing that of his rivals.
In this race established by media outlets aligned with Florentino to prove who is more of a Madridist, La Sexta is at the forefront.
As a reward, he enjoyed the exclusive interview that Ferreras's partner, Ana Pastor - all in the family - , conducted with the player.
It was sold as a great exclusive. The first media outlet to have Mbappé willing to undergo a long interview.
As expected, the interview was a face-saving exercise for the Madridist player. He is neither the top scorer, nor is he first in LaLiga, nor is he walking through Europe confidently (he needed the play-off). Moreover, he humiliated Real Madrid by rejecting them for seven years.
Even so, Atresmedia insists that he is the best player in the world. And that doesn't sit well with Vinícius, who knows how this business works.
Audiences Condemn La Sexta and Its Madridist Drift
The issue is thatLa Sexta expected a boost in its poor audience. In March, it gathered 6.7% of the viewers who sit in front of the TV. Mainly thanks to the exceptional records of Alfonso Arús, the inventor of El Rondo, and his Aruseros (17.9%).
The interview with Mbappé, which was conveniently promoted in other programs of the house, achieved a 5.9% audience. Below the network's average.
It only attracted 655,000 viewers, also below what the program Lo de Évole achieved in that same time slot on Sundays.
To give us an idea, the last Atlético de Madrid-Barça Copa match obtained only in Catalonia 29.6% of the share, with an audience of 1,428,000 viewers. More than double the interview with Mbappé for all of Spain.
That same day, last Sunday, El Chiringuito didn't make it into the top 10 of DTT, a minor ranking. In line with the 3.8% and 409,000 viewers that Edu Aguirre achieved interviewing Cristiano Ronaldo.
Meanwhile, Barça's matches lead the audiences of Movistar and DAZN. 1.58 million per match, 100,000 more on average than Real Madrid.
Despite the fact that from the Madrid media they try to identify all of Spain with Real Madrid, while Barça appears as the natural enemy of all. Although the reality of the national team says otherwise.
La Sexta has bet on Real Madrid, as a substitute for Real Madrid TV, and that's how it's going.
Mbappé is not what was desired on the field. He can only follow Lewandowski's trail from afar with penalties. And as a TV draw, he doesn't improve expectations.