Since Lionel Messi landed in Miami, MLS has changed levels; it's no longer just a growing league. Now it's a global showcase, and the ambition doesn't stop there. The goal is clear: to keep attracting the best in the world.
The next big name on the list is Kevin De Bruyne. The Belgian midfielder could end his time at Manchester City at the end of this season. In the United States, they're already waiting for him with open arms.
Don Garber, the MLS commissioner, is pulling strings to repeat the Messi operation. With strategic partners, a good sports proposal... and a lot, a lot of money.
Apple and Adidas, Key in the Operation
To bring Messi, the league joined forces with two giants: Apple and Adidas, and now they're ready to do it again. The figures being discussed for De Bruyne are impressive: $15 million per season. It would be the second-highest salary in all of MLS, only surpassed by the Argentine's.
But this signing goes beyond the field. It is also considered that De Bruyne will be an ambassador for the 2026 World Cup, which will be held on American soil. A role that not only attracts the player but also serves as an advertising hook for brands and sponsors.
As an addition, his representation agency, RocNation (founded by Jay-Z), sees a strong presence in the U.S. market favorably. It would be a key piece for their expansion in soccer.
New York City, the Best Option
Many saw De Bruyne at Inter Miami with Messi and company, but the club can't afford such an expensive signing. Despite having a designated player slot available, the economy doesn't allow for more. For now, their focus is on more affordable profiles, like Ángel Di María.
Meanwhile, San Diego FC, the new Californian club, has also ruled out signing the Belgian... for now. They have economic muscle, yes, but they prefer to wait and maintain their long-term plan.
That's why New York City FC is emerging as the favorite. The club belongs to the same business group as Manchester City, which facilitates understanding. Additionally, it's an attractive destination due to its international projection and the city's weight on the global map.
Griezmann Is Also on the Radar
But Kevin isn't the only big name in MLS's orbit; Antoine Griezmann is also strongly rumored. The Frenchman from Atlético de Madrid could end his time in Spain and seek new challenges.
His passion for American culture, the NBA, and the lifestyle in the U.S. make him a perfect candidate.
MLS wants more stars. Messi was just the beginning. With De Bruyne and Griezmann on the horizon, MLS is emerging as a reference league, not in the future, but right now.