The two most well-known donut chains in the United States compete daily to attract the public's attention. Krispy Kreme and Dunkin Donuts vie for each customer through flavor, image, and promotions. Today, however, one of them has made a decision that could tip the balance in its favor.
Today is a date marked by tax filings in the United States, so both brands could have taken advantage of the occasion to attract consumers. But only one has done so, and decisively. What seemed like a day of paperwork and figures has turned into a perfect excuse to give away sweetness.
Krispy Kreme Makes Its Best Move of the Year
The company Krispy Kreme has announced that today, April 15, it is offering an extra dozen Original Glazed donuts for just the price of the sales tax. To get it, you just need to buy a regular dozen at any of their stores. The amount to pay for the second dozen will depend on the applicable tax rate in each state.
The brand has presented this promotion as a way to relieve the stress that usually accompanies Tax Day. For some, this kind of gesture can transform a difficult moment into a pleasant break. In the face of this, Dunkin Donuts has not reacted with any similar offer, which has caused immediate comparisons between the two companies.
Additionally, Krispy Kreme also offers the possibility of getting the second dozen completely free if the order is placed online. Customers must enter the promotional code "TaxBreak" on the website when making the purchase, and the discount will be applied automatically. This option only allows for one dozen to be obtained at no additional cost and is available for both pickup and home delivery, according to All Recipes.
Dunkin Donuts Remains Silent as Its Rival's Advantage Grows
Dunkin Donuts's absence in this type of campaign has been noticeable, especially on a day with such visibility. While Krispy Kreme connects with its customers on an emotional level, its competitor seems to stay on the sidelines of this opportunity.
Krispy Kreme has made this date part of its promotional calendar for three years. The impact of this type of action is measured not only in sales but also in image and presence. The initiative has been so successful that it has become a tradition desired by thousands of consumers.
In contrast, Dunkin Donuts keeps its more stable strategy without any standout actions today. Although its fan base remains strong, these kinds of differences can influence the perception of each brand's closeness. Today, at least, there is a clear winner in the donut marketing battle.