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A hand holds a Starbucks coffee cup next to a waving American flag.

Starbucks's Cold Water Shock in the United States: The Tough Decision Is Already Made

Starbucks Makes the Difficult Decision to Remove Its Popular Double Chocolate Brownie and Some Customers Are Shocked

Starbucks has been a benchmark in the world of coffee shops for years, adapting its menu to the trends and tastes of its customers. However, in recent times, the brand has made decisions that have caused growing discontent among its followers. As new changes are introduced, some products that had won over consumers are being removed, generating divided reactions.

The well-known coffee shop chain, famous for its varied offering of drinks and pastries, has decided to remove one of its classics from the menu: the double chocolate brownie. This popular treat, which had been a customer favorite for years, will no longer be available. Although Starbucks has made adjustments to its menu before, this measure has surprised many and sparked greater commotion.

A chocolate brownie with large chunks on a dark green background next to the Starbucks logo.
Starbucks has decided to remove the double chocolate brownie | Starbucks

Starbucks Says Goodbye to the Double Chocolate Brownie

According to a recent thread on Reddit, the removal of the double chocolate brownie has already been confirmed by employees who shared details about an "April monthly update." This product, a classic in visits to Starbucks, will no longer be available on the menu starting in May. Although the company argues that this removal is part of its strategy to reduce low-selling products, brownie fans are not happy with the news.

The frustration of customers has become evident. For many, the decision to remove the brownie is another example of how Starbucks is eliminating popular products to simplify its offering. "How is a brownie so offensive that Bux has to discard it?" asked a user on Reddit.

Starbucks customers' comments reflect the bewilderment and sadness caused by this decision. Some customers have openly expressed their disagreement with the brand's strategy, calling it one of the worst decisions. "This is nonsense," wrote one of them.

While beloved products are being removed, customers expected to see improvements in other aspects of the menu. The removal of the brownie, however, seems to have been a particularly hard blow for those who considered it an important reason to visit Starbucks.

A chocolate brownie with a fork next to a Starbucks coffee cup.
The removal of the double chocolate brownie has already been confirmed by Starbucks employees | Starbucks

It's Not the Only Change at Starbucks

The changes in Starbucks's menu are not limited to this single product. In recent months, the company has removed various options, both drinks and other bakery products, as part of its simplification plan. The challenge now is for the remaining products to be attractive enough to satisfy consumers, who feel increasingly disappointed with Starbucks.

With each product removal, the question arises of what will be next to fall. Many worry about the possibility that other very popular products from the chain, like the vanilla scone or lemon loaf, will also disappear in the future. As one customer expressed: "Every decision in the 'return to Starbucks' initiative makes me less likely to return to Starbucks."

Undoubtedly, Starbucks's decision to reduce its offering has had a significant impact on its customer base. Those who for years enjoyed their brownies and other bakery options are now lamenting the loss of one of their favorite treats.