The 2025-26 season kicks off with news that few expected. Barça broke its own record for jersey sales on the first day of the new kit launch. Although all eyes were on Lamine Yamal and his mysterious number, the main star of the day was someone else.
It wasn't Pedri. Nor Raphinha. The name that appeared most on the new jerseys was Pau Cubarsí.
Pau Cubarsí: The hidden gem who steals the culer heart
Pau Cubarsí, a young center-back just 18 years old, has gone from being a youth academy prospect to an undisputed reality in the first team. His number, 2, made a strong appearance in Barça stores from the early hours of the day.
Many didn't see it coming, but the pull of this Catalan defender is undeniable. A youth product, discreet in the media, but a giant on the field. Last season, he played 56 matches and logged more than 4,200 min., his commitment and maturity have deeply resonated with the fans.
"We define tomorrow"
This is the slogan of the new kit launch campaign and it couldn't be more fitting. The culer fans seem to be very clear that Pau Cubarsí represents that "tomorrow" the club wants to build. His jersey was the best-selling among the team's defenders, ahead of names like Araujo, Koundé, Balde, or Íñigo Martínez.
The sales success reflects more than just a good marketing campaign. It shows connection, excitement, and support for homegrown talent.
Lamine Yamal also triumphs, but…
Yes, Lamine Yamal's jersey also flew off the shelves. His new number, not yet officially confirmed due to his age, generates anticipation and plenty of attention. He's the jewel of the attack, the prodigy many want to see wearing the 10 on his back.
The surprising fact is that Pau Cubarsí, with less media exposure, has managed to take the lead in sales. His sporting growth has been accompanied by great popular acceptance.
A symbol of the new Barça
Pau Cubarsí represents many things: youth academy, hard work, humility, and performance. At a time when the club is looking for solid role models close to its people, he stands out as a perfect symbol.
Not Pedri, not Raphinha, not even the most eye-catching forwards. The center-back from Estanyol has earned everyone's respect… and also a place in the fans' hearts (and closets).
The season is just beginning, but the message is clear: culers want to identify with players who give everything. Cubarsí, through his silence and his football, is doing just that.