The future of FC Barcelona is marked by a great unknown that keeps Barcelona fans on edge. After Robert Lewandowski's departure at the end of the season, Joan Laporta has set out to sign a top-level striker. He not only needs to guarantee goals, but he also has to become a media icon capable of filling the new Camp Nou.
The club understands that, at this moment, there are only two footballers on the market capable of taking on that role. On one hand, Erling Haaland, the Norwegian goal scorer who dazzles in every match with his voracity.
On the other, Julián Álvarez, the Argentine from Atlético de Madrid who has already shown his intention to seek a change of scenery. According to sources close to him, he has even asked his agents to look for a house in Barcelona.
Lewandowski's legacy
The Polish player will leave a sporting and emotional void that's difficult to fill. During his time at Barça, Lewandowski has been the leader of the attack, the reference in the box. The most media-focused name in the squad.
His departure forces Laporta to move quickly, because Flick needs a reliable number nine to compete for all the titles.
The president's obsession is to find a replacement who not only delivers on the field, but also draws in the fans, fills the stadium, and boosts the club's global image. It's not just about goals, but about marketing, business, and regaining the greatness that has always characterized Barça.
Haaland, the impossible dream
Erling Haaland's name has been on the table for some time. His imposing physique, his youth, and his goal-scoring ability make him the perfect striker to lead any project. However, signing him would require an astronomical investment, which is difficult to fit into the delicate blaugrana economy.
Laporta knows that the arrival of the Norwegian would be a global sensation, capable of putting Barça at the center of attention. He is also aware that it's an extremely complicated operation, both because of the transfer fee and the salary he would demand.
Julián Álvarez, the realistic option
Meanwhile, Julián Álvarez's profile is gaining strength. The Argentine is looking for a project where he can be the main figure. His agents have already taken action and, according to several reports, they've even started looking at properties in Barcelona, convinced that sooner or later the signing will happen.
Álvarez fits better with Barça's current situation. His price is more accessible, his versatility allows him to play as a number nine or behind the striker. His competitive character is reminiscent of the historic strikers who made their mark at Camp Nou.
A crucial decision
Laporta is playing with two decks. If he achieves the impossible and signs Haaland, Barça will regain a status lost in recent years. If he ultimately opts for Julián Álvarez, the club will gain a star with hunger and leadership potential.
What is clear is that one of the two will wear the blaugrana jersey. Barça's future depends on this strategic decision that will set the course for the project over the next decade.