At Barça, they're aware of a reality that's becoming more than evident. Robert Lewandowski, the Polish star who arrived with so much excitement and quality, won't be able to stay forever. At 36, the club sees this season as its last chance for him to shine at Camp Nou.
Although Lewandowski has shown a good level and has arrived in shape for preseason, everyone understands that he won't be the striker of the future. Joan Laporta and the board already have a clear idea: they need to look for a replacement who can lead the attack in the coming years.
Julián Álvarez, the name that stands out
For some time now, in Barça's offices, they've been talking about the next great striker, and there's no doubt: that's Julián Álvarez. The Argentine has captivated everyone with his ability to score, his speed, and his talent for playing in tight spaces.

Deco, the club legend and now advisor, doesn't hesitate to send a clear message to the striker: "If you want to come to Barça you'll have to..." show commitment and trust the project. At Can Barça, they're convinced that Julián not only fits the style, but he can be key to the team's success under Hansi Flick's leadership.
The negotiation everyone desires
It's no secret that the relationship with Atlético de Madrid, Julián's current club, won't be easy. The Colchoneros value the striker highly and know that an offer would have to be irresistible to let him go.
The figure is between €80 and €100 million. It's not a low amount, but Joan Laporta is willing to take the step if Julián does his part and asks the club to open the exit door for him. The player is convinced that Barça is the right step for his personal and professional growth.
Is a historic change coming?
If everything goes well, Julián Álvarez's arrival will mark a turning point at Barcelona. Barça's board dreams of a striker who will usher in a new era at the club. They want to recover the historic finishing power that has always defined the team.
It's clear that the transfer doesn't depend only on money, but also on the player's desire. Deco and the rest of the coaching staff hope that Julián makes the right decision to be part of a winning project that urgently needs renewal.