Joan Laporta has had to deal with many difficult situations since he took over as president a few years ago. The Barça president has done everything possible to refloat Barça and has been applauded on several occasions, but also heavily criticized. At the end of the day, the fans just want FC Barcelona to return to what it was a few years ago.
Luckily for the Catalans, the youth players have been rowing against the tide and the results are really good. Now that Barça 's situation is improving, Joan Laporta wanted to celebrate a party to match the events. To do so, he has invested a lot of money and the SER network has revealed relevant information.
Barça Goes All out
This summer, Joan Laporta said that the economic situation had improved a lot and that everything was starting to settle down. He also hinted that FC Barcelona was ready to face any major investment. Sponsors and brands interested in investing money in the Barcelona team would be very helpful in transfer players.
Although it is true that sponsorships such as Spotify and Nike have helped a lot, the reality is that victory can't be declared yet. Barça, despite having more money, were unable to sign players as normally as Joan Laporta had enacted. In theory, Dani Olmo and Nico Williams were supposed to be signed; in the end, only the former Leipzig player arrived.
Despite this, it is clear that Barça is much better in all aspects, especially in terms of sport. Hansi Flick has completely transformed the entire squad and now it looks like a very complete group. To celebrate the 125th anniversary, Joan Laporta held a party that was not cheap at all; in fact, its cost was quite high.
Barça's 125th anniversary party
The party for Barça's 125th anniversary was held in Barcelona and many famous people of the past and present were there. In addition, a special video of 7 minutes and 49 seconds was made which, according to sources from SER, "is a product that is made once in a lifetime." In this audiovisual work, great footballers such as Leo Messi and Lamine Yamal appeared.
It is known that the video was expensive because it was produced by the ProdCo production company, which has worked with big companies/franchises such as the NBA or Disney. But what the Barça fans don't know is the total cost of the video, which according to the aforementioned source, could reach one million euros.
At a time of need, Joan Laporta has decided to spend a million euros on a promotional video. A move that has raised criticism in certain sectors of the club's environment. However, no one can doubt that Laporta is trying everything to return Barça to the elite of European soccer.