BMW is one of the most recognized and respected car brands in the world. Founded in 1916 in Munich, Germany, it has built a reputation based on quality, design, and innovation. Its vehicles are synonymous with luxury and performance, and its presence extends through brands like Mini and Rolls-Royce.
For many, owning a BMW is synonymous with trust and safety on the road. However, not even major brands are exempt from facing technical problems that can affect their customers.
BMW's incursion into the electric world
With the growing demand for electric cars, BMW decided to enter this market at the beginning of the past decade. Inspired by Tesla's success, they launched their first electric models in 2013, such as the BMW 1602 Elektro-Antrieb.
Since then, the brand has expanded its line-up with 100% electric and hybrid vehicles, such as the i8, which stood out for its design and advanced technology. BMW has shown its commitment to sustainable mobility, although the transition hasn't been easy and has presented some unexpected challenges.
The failure that has caused the massive recall
Recently, BMW has confirmed that a software programming failure in its electric motors is causing serious problems. This error causes the high-voltage system to shut down, resulting in a sudden loss of power.
Although this failure was detected in 2021, the pressure from complaints, especially from South Korea, forced the company to take urgent action. As a result, more than 70,000 cars, including the i4, i5, i7, and iX models, manufactured between 2022 and 2025, have been recalled for inspection.
What this means for owners and for BMW
The news may cause concern among the owners of these vehicles, but the solution BMW offers is simple and convenient. Owners will only need to download an over-the-air (OTA) update to fix the error, with no need to take the car to the shop.
The company will begin notifying those affected starting in August 2025. Although these recalls affect the brand's image, the quick response and simple solution ease the concern.
For BMW, it's a reminder that, even as a leader in quality, technological innovation brings challenges that must be addressed quickly and transparently.