If you've ever shopped at Walmart, you've surely seen its Great Value line. It's the chain's private label that offers affordable products, from sauces to frozen burritos. What has surprised many the most is its Great Value ice cream, not just because of its price, but because of its quality.
Who's behind this ice cream?
What few people know is that Walmart's ice cream isn't just a cheap, careless version; in fact, it's made by Wells Enterprises. This company, formerly known as Wells Dairy, has a history dating back to 1915. They started in Iowa with a delivery cart, but today they're the world's largest family-owned ice cream producer.
Wells doesn't just make ice cream for Walmart. They're also behind brands like Blue Bunny, Blue Ribbon Classics, Bomb Pop, and Halo Top Creamery. The latter, although it started as an independent brand, was purchased by Wells in 2019 and improved thanks to the company's expertise.
Quality you can taste in every bite
Walmart uses the same quality ingredients that Wells uses for its other brands. This explains why Great Value ice cream can compete with famous brands like Häagen-Dazs or Breyers, but at a much more affordable price. Consumers who try it are delighted, and many make repeat purchases.
The creamy texture and well-crafted flavors aren't a coincidence. Wells takes its product very seriously, and that shows in every tub of ice cream you see at Walmart.
A legacy of decades
What's interesting is that Wells has been producing ice cream for Walmart for over 27 years. Walmart launched its Great Value brand in 1993, but it seems that Wells was already making ice cream for them since 1987, according to some reports.
This means that behind the cheap and affordable ice cream you see in stores, there are decades of experience and dedication. It's a product with history, not just a simple imitation.
Why is it so popular?
The combination of good price and good quality has made Great Value ice cream gain many followers. In a market saturated with options, finding something delicious and affordable is a relief for your wallet.
In addition, the backing of a family company with tradition like Wells inspires trust. You're not just buying a cheaper ice cream; you're buying one made with the same care as a premium product.