Apple officially unveiled the iPhone 17 at its now traditional September event, held in Cupertino, California. As every year, the announcement was followed by millions of people around the world, either live or through social media and specialized media outlets. Although it won't be in stores yet, pre-orders will begin on September 12 and the first deliveries will take place on the 19th.
The strategy remains the same: the US and Europe will receive the iPhone first, while Latin America will have to wait a few weeks. This hasn't slowed down interest, since the new device promises technical improvements and an additional element that has sparked great curiosity.
Estimated prices and no major surprises
During the presentation, Apple didn't officially reveal the final prices of the iPhone 17. However, industry analysts have made their estimates based on previous models and the company's pricing policy. According to these calculations, the basic model could cost $899, iPhone 17 Plus $999, iPhone 17 Pro $1,099, and Pro Max $1,199.
These figures keep in line with previous years and confirm that Apple continues to bet on a premium product, both in features and price. Beyond the price, the real star of the launch is an unexpected accessory that could set a trend.
The crossbody strap, the surprise of the event
The big novelty outside the hardware is the crossbody strap, a magnetic crossbody strap that attaches to the phone using the MagSafe system. Its function is simple: to allow users to carry the iPhone over the shoulder or across the body, offering faster and more convenient access without needing to take it out of the pocket.
This type of accessory had already gained popularity on social media, especially among young users and content creators. Apple, as usual, detected the trend and decided to incorporate it into its official ecosystem. More than just a simple addition, the company presents it as an extension of the iPhone experience, combining technology, fashion, and practicality.
More power, more design, and a touch of style
iPhone 17 brings a faster processor, a brighter display, and a longer-lasting battery, all in a thinner and lighter design. These improvements and the crossbody strap show that iPhone is more than technology: it's an accessory for daily life.
With this launch, Apple not only keeps its position as a leader in innovation, but also aims to connect with an audience that values both performance and aesthetics. iPhone 17 isn't just a new model: it's a statement that technology can be as functional as it is elegant.