If you're one of those who enjoy getting up early on Saturdays, we have good news for you. Yes, for those heroes who manage to get up before sunrise, make their coffee, and walk through Costco's aisles while the rest of the world sleeps.
If, on the other hand, you're more of a night owl and never get up before noon, this article is probably not for you. Keep sleeping and let others enjoy the privilege.
New schedule according to your membership
Starting September 1, Costco will make an important change official. Only Executive membership holders will be able to shop before the usual opening time.
Yes, you read that right. Executive members will have the first 30 minutes on Saturdays and will be able to enter before everyone else on weekdays. Those with Gold Star membership will have to wait.
Costco had already started implementing the measure on June 30, but offered a grace period until the end of August. Now, to enter first thing in the morning, the $130 annual fee for Executive membership will be mandatory.
Why this change?
The reason lies in the numbers: a basic Gold Star membership costs $65 per year, while Executive costs $130. The Executive version offers a 2% cashback on eligible purchases, with a limit of $1,250 per year. It also includes benefits such as travel discounts and credits on quick delivery orders.
Executive members represent almost half of all members in the U.S., but generate approximately 73% of total sales. With this measure, Costco rewards its most loyal customers and encourages them to upgrade.
Members' reactions
As expected, opinions are mixed. Executive members celebrate the opportunity to shop in almost empty aisles, check out quickly, and access freshly baked products.
On the other hand, Gold Star members feel a bit left out. Some call it a "punctuality paywall" and joke that now they'll have to fight for popular products at noon. The frustration is real, but so is the recognition that exclusivity comes at a price.
Is the upgrade worth it?
It depends on your shopping habits. For those who spend $550 or more per month, the 2% cashback can more than make up the difference between Gold Star and Executive. The additional benefits, such as shipping credits and travel discounts, make the premium membership even more attractive.
If you're an occasional shopper, it might not be worth it. Staying with Gold Star remains a viable option, especially if you prefer to shop near closing time and avoid getting up early.