The famous Coca-Cola, that drink many of us enjoy on any occasion, might be about to increase in price. But what's really happening? Here's everything we know so far.
The change in the recipe that no one expected
For decades, Coca-Cola used cane sugar in its formula. However, in the 1980s, something changed: the company decided to replace that natural sugar with high-fructose corn syrup.
Why? It's very simple: to reduce costs. Corn syrup is cheaper and easy to get in the United States, while cane sugar has to be imported.
This change didn't go unnoticed by consumers. Many noticed a difference in the taste, although it wasn't a serious problem for the drink's popularity.
The rumor that has set off alarms
Recently, former President Donald Trump publicly praised the idea of Coca-Cola going back to using cane sugar instead of corn syrup. His words set off an alarm among the drink's fans and the media.
However, the company hasn't officially confirmed or denied anything. The only public statement says they'll soon share news about its products, but they don't mention changes in the recipe.
What would it mean to go back to cane sugar?
Industry experts don't see this possible change as easy. Phil Lempert, a food industry analyst, says that using cane sugar again would make Coca-Cola's price rise considerably.
Why? Because cane sugar is more expensive and harder to get in large quantities, especially in places like Brazil, one of the world's main producers. In addition, Coca-Cola would have to redesign its entire production chain to adapt to this ingredient.
The U.S. Corn Refiners Association warns that this change could affect local corn syrup producers.
Will traditional Coca-Cola really change?
The truth is that, although the rumor is circulating, Coca-Cola might use cane sugar only in some special editions or selected products. The original drink will probably keep using corn syrup, especially since the consumption of sugary drinks is generally decreasing.
In addition, the cost and supply issues make it unlikely that such a radical change would be made on a large scale.
What does this mean for you?
If Coca-Cola decides to go back to using cane sugar, get ready to see a price increase. Not only because the ingredient is more expensive, but also because the entire production will have to be adjusted. This will be reflected in the final cost for consumers.
For now, we have to wait for the brand to make an official announcement. But it's a good time to think about how big companies' decisions can impact what we pay for our favorite drinks.