Lamine Yamal, at almost 18 years old, is already an idol for millions of people around the world. His latest appearance was in Shanghai. There, he drove fans wild with his charisma and approachability.
Barça has found in him a sporting and media gem that's hard to match. Yamal doesn't just dazzle on the field. He's also a global phenomenon who sparks passion wherever he goes.
Lamine Yamal conquers China: Adidas makes him its new media and commercial star
None of this has been a gift. Lamine Yamal has earned worldwide respect through talent and commitment. His stunning goal against France in the Euro Cup made international headlines.
His outstanding performance against Inter in Champions League, where he showed maturity and boldness, didn't go unnoticed either. On top of that, he has a magnetic personality that makes him a role model.
Major brands know it and haven't wasted any time. Adidas has been the fastest, ready to make him its star image.
Adidas gets ahead of Nike and signs Lamine Yamal: the most important sponsorship deal of his career
For years he wore Nike, but when the contract ended he decided to seek new horizons. Adidas convinced him with an offer that was hard to refuse. Now the details of the deal are known.
According to Culemanía, the partnership will last 10 years and has a total value of 32 million euros. This means Lamine Yamal will earn more than 3 million per year just from sponsorship.
An astronomical figure for someone his age. It's also a reflection of his potential and value as a public figure.
Lamine Yamal and Adidas: a 32-million-euro contract over 10 years that shows his global impact
The German company didn't want to miss the opportunity. They know they're looking at a future legend. They want to accompany him throughout his media explosion.
The contract doesn't just include advertising campaigns. It also covers international events, exclusive collections, and a constant presence on social media and in the press.
With this partnership, Adidas secures a young face with values, talent, and global reach. Yamal gains financial security and the freedom to keep growing.
The deal with Adidas boosts Lamine Yamal's image
This contract is much more than an eye-catching figure. It marks the beginning of a new era for Lamine Yamal, both on and off the field. Adidas's trust puts him on the level of the great sports icons.
It's also an example for many young people: with hard work, humility, and attitude, anything is possible, even though he still has a lot to prove. The truth is that he's already started writing his own legendary story. If he keeps this up, the best is yet to come, and Adidas knows it better than anyone.