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A soccer team posing for a group photo on the field before a match.

Surprise with TV Soccer Audiences: Real Madrid Isn't the Most Watched

There is also surprise in the distribution of LaLiga's television revenues

Despite the arrival of Kylian Mbappé and his status as a LaLiga and Champions League champion, Real Madrid is not the team that generates the most interest on TV.

The Lamine Effect Seduces Spain and the World

Ancelotti's team ranks second behind a Barcelona that, with goals, has managed to captivate the audience. With the same goals against, Barça has scored 16 more goals than the Madrid team.

Matchday 28 Standings of La Liga, ranked by unique spectators per match in thousands. F.C. Barcelona leads with 1,582, followed by Real Madrid with 1,482 and Atlético de Madrid with 1,063. Sevilla F.C. also has 1,063 but rises 6 positions compared to La Liga. R.C. Celta and Rayo Vallecano occupy the fifth and sixth places respectively. At the bottom, Getafe C.F., R.C.D. Mallorca, and Real Valladolid C.F. close the table.
Barça Is the Team That Most Attracts the Television Audience | Barlovento

It's the Lamine Yamal effect in which the Spanish and international audience is immersed. Additionally, Lamine is supported by Raphinha and Lewandowski, a lethal trio that delights neutral fans.

Real Madrid, meanwhile, although winning their matches, fails to find a play style that attracts the audience. This explains why the average difference between Barça and Real Madrid's audiences is 100,000 more for Barça.

1,582,000 viewers per match for Barça. 1,482,000 viewers per match for Real Madrid, according to the verified measurement by Barlovento.

Barça Also Earns More Money from Their TV Rights

Barça dominates the television aspect. They also beat Real Madrid in the distribution of money, due to the caused audience. And also due to the facilities provided for LaLiga broadcasts.

Income and obligations table for football clubs for the 2023-24 season, showing figures in millions of euros for teams like Athletic Club, FC Barcelona, Real Madrid, and others, with a total income of 1,351.19 million and obligations of -118.52 million.
Barça Earned More Than Anyone from Their Television Rights Last Season | LaLiga

Real Madrid, far from making things easier and complying with the rule that applies to everyone, creates difficulties and hinders the broadcasts. They do not allow interviews with their players. Nor do they allow cameras into the locker room or filming a minute more than agreed before and after the match.

All clubs comply with the rules established by LaLiga except Real Madrid. Hence, in the distribution of income, they are also relegated to second place behind Barça. 

Last season, despite the champion being Real Madrid, Barça earned 162.49M from their TV rights. The champion remained at 159.55M.

Far behind was Atlético, with 117.89M and Sevilla, with 71.49M.