Alexia Putellas, captain of Women's Barça, continues to demonstrate her greatness with every step she takes. She is not only one of the best footballers in the world, but her impact goes beyond the soccer field.
Major brands know it and want her as their image. Now, Nike has made a bold move by featuring her in its most ambitious campaign in years.
Nike and Its First Super Bowl Ad in 27 Years
In an unexpected twist, Nike has made a strong comeback to the Super Bowl, the most media-covered sporting event in the United States, with its first ad in 27 years. It has done so by betting on women's sports. Among the stars of the spot, Alexia Putellas stands out as the only Spanish footballer included in the campaign.
The ad, titled So Win, features other sports stars. Sprinter Sha'Carri Richardson, basketball players A'ja Wilson, Caitlin Clark, Sabrina Ionescu, Paige Bueckers, and JuJu Watkins, footballer Sophia Smith, tennis player Aryna Sabalenka, and gymnast Jordan Chiles.
Nike Defines Alexia
Nike wanted to highlight the qualities of each of the protagonists with phrases that emphasize their greatness. In Alexia's case, the brand presents her as the "Queen of the Field" and recalls her impressive achievements:
"Eight Spanish league championships in 11 years. First footballer born in Spain to win the highest soccer award twice, the best in the world... with a trophy to prove it."
A recognition that reinforces Alexia's impact on world soccer and places her as an undisputed reference.
An Inspiring Message for Women's Sports
The ad not only values the athletes but also sends a motivational message to all women in sports:
"In sports, there's one thing we guarantee: they'll tell you that you can't do it, so do it anyway. You can't win. So win."
With images of Alexia and the other stars in action, Nike makes clear its commitment to equality and the promotion of female talent.
A New Step in Alexia's History
Alexia Putellas's appearance in a Super Bowl ad marks a turning point in her career off the field. Her impact is no longer measured only in titles and Ballon d'Ors, but in the influence she has in sports and society.
Nike has strongly bet on her, and with good reason. The "Queen of the Field" continues to conquer new territories.