FC Barcelona is preparing a major overhaul of its team. However, not only athletic performance is key in this decision. The relationship of the club with Nike can decisively influence its transfers.
The brand not only outfits Barça but also seeks to maximize its revenue through players' image rights.
The Alliance between Barça and Nike
Barça and Nike signed an agreement last month that could change the rules of the game. Beyond the millions the club will receive from the sponsorship, they also expect to gain benefits from their players' image.
This can be a decisive factor when signing new players. If a player is a Nike icon, the income from image rights would be greater.
The Transfer of a Top Forward
Barça's main goal is to sign a top-level forward. The priority is to find a 'killer' who is compatible with the philosophy of the club and Nike's commercial interests.
Joan Laporta and Deco are focused on this transfer. Names like Erling Haaland, Viktor Gyökeres, and Jamal Musiala are on the list of potential reinforcements.
These players are outstanding and have contracts with Nike, making them even more attractive for Barça. Although other clubs may offer more money, the alliance with Nike can tip the balance in favor of the blaugranas. A player who can represent the brand is a great benefit for both parties.
The Influence of Sponsorships
Barça already has important players like Lamine Yamal, who is linked with Adidas. This contract could complicate the transfer of certain players.
In the past, the club had to deal with similar situations, like when Messi had a contract with Adidas. Therefore, Barça seeks players whose link with Nike is key to maximizing commercial impact.
Players like Nico Williams, Rafael Leão, and Khvicha Kvaratskhelia are options, but their link with Nike could influence their transfer by Barça. Other players with contracts with rival brands, like Florian Wirtz, may be left out of the plans.
Jamal Musiala: The Future at Barça
One of the players that most attracts Barcelona is Jamal Musiala. The Bayern Munich midfielder has been linked with the club as a possible replacement for Frenkie de Jong.
Musiala also has a contract with Nike, making him a perfect option for Barça. His quality and image would be a great addition to the team and also to club finances.
Musiala's transfer could solve several of Barça's problems, both on the field and in the commercial aspect. With his talent and his relationship with Nike, the German midfielder has all the characteristics to be a success at Barcelona.