Aitana Bonmatí is at the peak of her career. The Women's Barça's star and recent winner of the Ballon d'Or is much more than an exceptional player. She is a symbol of the club and a key figure both on the field and in campaigns promoting equality and female talent.
A Key Figure in Barça and beyond
As the undisputed leader of Women's Barça, Aitana Bonmatí has established herself as a reference both inside and outside of soccer. Her influence transcends stadiums. Global brands like Adidas, Bimbo, and Revlon have already bet on her image.
Now, Vueling joins this prestigious list, reinforcing its commitment to gender equality and the recognition of female talent. For Laporta, having Bonmatí is a privilege, and agreements like Vueling's consolidate her as a pillar of the club and society.
Vueling: an Ally of Women's Sports
Vueling, the official airline of Women's Barça, has taken a step further by naming Aitana Bonmatí as ambassador. Sandra Hors states that Bonmatí represents effort, perseverance, and leadership, which are key values in sports and life.
Since last season, Vueling has shown its support for women's sports. They even designed a customized plane with the image of Women's Barça, an action that reinforces their commitment to showcasing talent and equality. This agreement with Bonmatí goes beyond sponsorship: it's a commitment to breaking barriers and changing social perceptions.
Shared Values
Aitana Bonmatí has highlighted that this agreement with Vueling aligns with her personal vision. "Teamwork, perseverance, and daily improvement are values I share with the airline," the soccer player stated, according to El Periódico. This connection reinforces the message that brands and public figures can unite to generate a positive impact on society.
Moreover, this move highlights the importance of promoting female leaders in different fields, a goal that both Vueling and Aitana Bonmatí share.
A Transfer That Makes a Difference
The agreement between Aitana Bonmatí and Vueling is further proof of the player's impact outside of the the field. Joan Laporta is clear: Barça not only has an exceptional player but also a global ambassador of its values.
For Aitana, this is another step in her mission to inspire and lead. For Vueling, meanwhile, it's an opportunity to continue making a difference in the fight for equality. With this alliance, everyone wins: Barça, Vueling, and above all, women's sports. A transfer that Laporta and fans celebrate with pride.