Leo Messi isn't going to the Club World Cup as a bystander. He's going as what he is: the most decisive player in the history of soccer.
What's happening in MLS and in the United States around his figure is on track to surpass anything imaginable.
"Let them get ready"
Inter Miami has already confirmed they'll be present at the next edition of FIFA's new Club World Cup. Messi himself has sent a clear warning: "Let them get ready."
The Argentine wants to go all out. He isn't just showing up. He knows this could be his last major club tournament and he wants to win it.
In Miami, they've stepped up. They've already secured their spot after being crowned Leagues Cup champions. The club has launched a massive advertising campaign with Messi as the standard-bearer.
The 2025 Club World Cup, which will be held in the United States, is already a media phenomenon... and Messi is the spark that ignites it all.
The figures being discussed are staggering. More than 90 countries have requested broadcasting rights. Tickets are selling out and Messi's presence has skyrocketed FIFA's economic forecasts.
Sponsors rub their hands together
The Argentine is aware of his drawing power and, far from treating it as a minor tournament, he's approaching it as an opportunity to make history.
"He isn't going on vacation," those close to him assure. "Messi is going for the title and wants to show he still has plenty left in the tank."
What the Argentine generates, no one else does. FIFA smiles, sponsors rub their hands together... rivals tremble.
A FIFA executive already warned: "Messi turns any match into a World Cup final."
Messi arrives in top form at the Club World Cup
The Club World Cup already has a protagonist before it even begins. His name is Leo Messi. He wants to make a big impact.
His latest matches confirm his excellent form. He's scored in his last three matches, including two braces. He's the third top scorer in the championship and the one most involved in goals (goals+assists).
Messi is in form and is heading to the Club World Cup determined to inspire admiration. As has always happened throughout his career.