The countdown has already begun. Barça is getting ready to return to its home at Camp Nou, and it's not just a matter of nostalgia or identity. It's also a matter of revenue, financial strength, and sporting ambition.
Joan Laporta is absolutely certain: with the renovated Camp Nou, the money will return. With money, the real Barça will return.
The president has designed a clear, ambitious, and tremendously symbolic roadmap. Everything indicates that in 2026, an election year, the project of his life will be ready to compete at the highest level.
The key lies in a simple but powerful formula, the virtuous circle: if there's a show on the field, the money comes in. If there's money, the show returns.
Lewandowski's heir already has a name
At Barça, they know that Lewandowski's cycle is coming to an end. He has fulfilled his role, delivered results, and provided leadership.
But the future doesn't stop. Laporta wants that future to have a name that intimidates Europe: Erling Haaland.
The Norwegian remains the great obsession of the coaching staff and the board.
In the offices, they consider that he's the only player capable of changing everything. The ideal heir to lead the new post-reconstruction Barça. The planning is already underway.
The virtuous circle of the new Barça
The return to Camp Nou marks the beginning of a virtuous circle. More ticket sales, more commercial revenue, more international operations. All under the Barça brand.
With those extra millions, the club trusts it will leave behind, once and for all, the problems with financial fair play. Laporta isn't satisfied with just being able to register players without stress. He wants to sign the best again.
That's why the stadium isn't just concrete and steel. It's the foundation for the next big signing.
The plan is as simple as it is ambitious: finish the construction, reactivate the club's economy, and execute a top-tier operation.
Haaland is the target. Laporta is already working to make it happen.
2026: The year that can change everything
The roadmap is already set. In 2026, there will be elections, but there will also be a new stadium, a healthy economy, and a star signing.
Laporta wants to run for re-election with that triple guarantee: facilities, stability, and a statement signing in the market. He wants to show that Barça is back.
The message is clear. If the member trusts him, he'll return excitement.
Camp Nou will become the stage for the greats. Haaland, the symbol of the new Barça that wants to dominate Europe again.
It's not just an election promise. It's a strategy already in motion.