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Laporta's gesture moves Pep Guardiola to tears: 'Not even the best signing...'

The new Barça jersey that celebrates its history and unites emotions from several generations of fans

FC Barcelona has surprised its fans once again. This time, not with a multimillion-dollar signing or a recent victory, but with a gesture full of memory and emotion. Joan Laporta presented Barça's third kit for 2025-26, a tribute to Guardiola's 2009 "sextuple" team.

An orange that revives history

The new jersey, in "bright mango" color, recalls the orange that Barça wore in the 2009 Club World Cup final. That match closed a magical year: six titles, total football, and a legacy that remains alive in the memory of the culé community.

The choice of color is not random; it's the eighth season in the club's history that orange has been chosen for one of its kits. It's a nod that connects generations of players, fans, and above all, Guardiola, who couldn't hide his emotion during the presentation. According to his own words, "Not even the best signing City could make would match the memories I have of Barça."

Person wearing an orange FC Barcelona jersey with navy blue details and the Spotify logo in the center
Barça's third kit | FC Barcelona

Details that captivate

But the jersey stands out not only for its color. Inspired by the Total90 sports product line that Nike popularized in the early 2000s, it combines tradition and modernity. The navy blue stripes on the collar and back, along with geometric piping on the front, add an elegant and bold touch.

The set is completed with matching shorts and socks, creating a uniform and powerful design. Every detail has been thought out so that the jersey is not only a collector's item, but also a tool of identity for the team and its fans.

A campaign that moves

The launch of this third kit is accompanied by audiovisual content as part of the "We Define Tomorrow" campaign, which seeks to connect the club's glorious past with its future. The message is clear: titles are not achieved only with great players or coaches. The fans and history are essential pieces in building new legends.

Laporta wanted to convey a sincere gesture toward Guardiola and the memory of Barça in 2009. "It's not just about selling jerseys," he explained. "It's about remembering what this club means, the values that made us great, and the passion that unites us all."

A nod that transcends generations

Beyond the commercial aspect, the jersey symbolizes recognition and emotion. Guardiola, a key figure in the club, was moved as he recalled those days when Barcelona became the best team in the world. The presentation was not just another publicity event, but a moment of connection between the club's history and its present.

This gesture from Laporta reminds us that sometimes, the value of a memory surpasses that of any signing. The greatness of a club is measured not only in titles, but also in gestures that touch the hearts of its legends.