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Lamine Yamal wearing an FC Barcelona jersey with the club's crest in the background.

Lamine Yamal doesn't hold anything back after Barça's latest development: 'It smells like champions'

A first look at Barça's new season, full of expectations, excitement, and a desire to show its potential

FC Barcelona is already ready for a new season and, as is tradition, has unveiled the official 2025-26 jersey. What stands out the most isn't just the design, but the words of Lamine Yamal, the young prospect who speaks openly about his dreams.

The jersey that marks a turning point

The new Barça jersey arrives full of history and modernity. The classic blaugrana stripes return with a different touch: a purple gradient that runs diagonally across the garment. This detail isn't random, but a tribute to those flags that wave passionately at every match, symbolizing rhythm and energy, exactly what defines Barcelona's play style.

Person wearing the FC Barcelona jersey with blue and garnet colors, the Nike logo, the club crest, and Spotify sponsorship in the center
The new Barça jersey | FCB

Details like "FC Barcelona" on the collar and the colors that connect the flag with the senyera on the back. The shorts, deep blue, feature lines that accentuate the design, adding dynamism.

A conversation among friends that smells like Champions League

What has truly won over the fans has been the video with several first-team players trying on the new jersey and chatting as if they were completely at ease. There, Lamine Yamal says without holding back:
"This smells like Champions League, brother."

It's not just a nice phrase, it's a statement of intent. Alongside Lewandowski, Pedri, Balde, and Raphinha, the young forward shows hunger and desire. They recall with excitement the parade, the Supercopa, and the 0-4 at Bernabéu.

This spontaneous dialogue conveys authenticity. They speak openly, showing what they feel and what they want to achieve. "Barça always play well," Lamine asserts, making it clear that a winning mentality is the essence of the team.

Lamine and the number 10: the jewel waiting for its crown

The jersey with the number 10 for Lamine can already be reserved, but he asked to announce it officially on July 13, his birthday.

This keeps expectations high among the culés, who wait in long lines at official stores to get the new kit. Many already want to wear his name and number on their backs, convinced that Barça's future depends on him.

A Barça that defines tomorrow

The message that accompanies this campaign is clear and powerful:
"We define tomorrow. We're a team with desire, with hunger, with much to say and everything to experience."

The club isn't just presenting a jersey, but a statement of identity. Barça doesn't want to follow established paths, it wants to create its own. Lamine Yamal, with his honesty and talent, is an essential part of that project.