At FC Barcelona, they're already used to Lamine Yamal breaking precocity records on the field. At just 18 years old, he has already started in clásicos, in the Champions League, and has amazed half the world with the Spanish national team. However, what has happened in the last few hours has surprised even the most optimistic people within the club.
It has nothing to do with a stunning goal, an impossible assist, or a video game-like play. This time, Lamine's impact has been commercial. According to club sources, the figure has left Barça's own marketing department speechless.
A launch with historic figures
The new FC Barcelona jersey for the 2025-26 season is already a success on its own. With a groundbreaking design and the return of the classic blaugrana, the kit had caused excitement. However, nobody expected that in just 24 hours from its official launch, one specific name would dominate sales.
That name is Lamine Yamal. The young talent from Rocafonda not only shines on the field, but has already become the main commercial reference for Barcelona fans.
In just one day, his jersey has been the top seller above any other player. He has even surpassed established idols like Lewandowski or Pedri.
Figures that speak of a new global idol
The jersey with Lamine Yamal's name and number has been number one in sales from the very first minute, according to Culemanía. It has accounted for 34% of all personalized jerseys sold, an unprecedented percentage for such a young player.
In total, the first day of sales for his jersey ended with 70,000 units sold. Nike has distributed the jersey in 170 countries.
Lamine has managed to generate 10 million euros in just one day. This is a real lever that could prove to be a gold mine. The figures will decrease, but Lamine will remain a Midas king in the commercial field.
The international impact has also been immediate. Orders have been registered from more than 30 countries in just one day, with the United States, Japan, Brazil, and Saudi Arabia standing out. Lamine's image has broken boundaries and is beginning to establish itself as one of the club's most valuable assets, both athletically and commercially.
LAMINE YAMAL🎙️ "MESSI ha hecho su CAMINO, yo haré EL MÍO"
Barça celebrates a double victory
People in the club's offices are certain: Lamine not only represents the future on the field, but also in the boardroom. His connection with the fans, his humility, his personal story, and his natural talent make him an unprecedented phenomenon.
This sales explosion has been received as a financial blessing, especially at a time when the club needs to generate its own income. Yamal not only plays, inspires, and wins... he also sells. A lot.
A phenomenon that has only just begun
At just 18 years old, with a contract renewed until 2030 and all the fans at his feet, Lamine Yamal is the great hope of Barcelona fans. What has happened with his jersey in a single day confirms that he is a true global star in the making.
People at Barça already knew it. Now the market knows it too.