FC Barcelona plans a strategic marketing shift for the next season. Since Messi's departure, number 10 has fallen into the hands of Ansu Fati. Due to injuries, however, he hasn't been able to fully exploit this opportunity. Initially, he was believed to be the ideal candidate, but he hasn't delivered on the field or in the media. This number is a goldmine that must be fully exploited, and Jota Jordi has discovered who will wear it next season.
In Barça's plans for the 2025/26 season, Ansu Fati's name doesn't appear, as he will eventually leave. With number 10 completely free, the next step is clear: to find his successor. Initially, it was thought to be too early for him, but now there's no doubt. The chosen one could only be Lamine Yamal: he's already one of the top jersey sellers and, with this change, he'll be number one.
Speaking on the latest episode of El Chiringuito, Jota Jordi was clear and revealed this change. "Lamine Yamal will wear number 10 next year," the collaborator stated.
Lamine Yamal: Barça's Next Star is Already Here
The change is decided: Lamine Yamal will be the new "10" of FC Barcelona. Everyone agrees, and it's clear he won't feel the pressure. This rise will happen as soon as he turns 18, when he'll also sign a new contract.
Negotiations for his long-term renewal are progressing positively, although it's true that his great breakthrough will mean paying more than expected. However, at Barça, they are clear: Lamine Yamal can't slip away, no way. They'll give him money, responsibility, and importance in the team. There's no doubt about his continuity.
On Pedrerol's show several weeks ago, Eduardo Inda announced: "The owner of Chelsea, who is a wealthy American, is infatuated with Lamine Yamal and wants him at all costs. He's willing to make the biggest offer in history, 250 million euros. Laporta doesn't want to hear about selling him. Now he has a 300 million release clause."
There will be no sale. Lamine Yamal will stay and renew with Barça. He'll do it in style, wearing numbr 10. This is the plan, and it will be carried out as Jota Jordi has said.