Joan Laporta doesn't rest in his attempt to save Barça's economy, one of the most delicate in European soccer. Aware of the gravity, he is exploring unusual paths to generate solid and sustainable income. His track record shows that he knows how to make tough decisions at key moments to protect financial viability.
The president has already shown that he can make drastic decisions
It shouldn't be forgotten that, in the past, he was forced to let Messi go in order to balance the annual accounts. That kind of measure, although painful, is necessary when the situation demands it. Laporta understands that stability is above any name, no matter how big it is.
Recently, Joan Laporta has signed a commercial agreement with the government of Congo that will bring in €40 million ($43.6 million) over four years. The idea is for the African country to display its logo on the training and warm-up jerseys. It's an innovative deal that not only brings in money, but also opens doors in new markets for Barça.
Despite the success with Congo, Laporta has just lost another major economic opportunity due to an external decision. In this case, it was a deal also valued at €40 million ($43.6 million), but it won't be carried out. The reason has a name: Trincão, the Portuguese winger in whom Barça still holds 50% of the rights.
Manchester City was willing to pay his release clause
Trincão's release clause is set at €80 million ($87.1 million), a figure some considered excessive. But Manchester City, very interested, was willing to pay it to strengthen its offensive line. Everything seemed on track until Pep Guardiola made an unexpected decision.
Guardiola, who oversees every signing in great detail, decided to halt the transfer at the last moment. According to sources close to him, the coach didn't see him as a priority for his current system. That decision left Barça without the €40 million ($43.6 million) it expected to receive for Trincão's rights.
Laporta accepts the loss and keeps looking for solutions
Laporta doesn't hold a grudge and understands that these situations are part of today's soccer market. Although the deal didn't go through, his financial management keeps generating creative income options. Barça still needs new sources of income and Laporta is determined to find them, no matter what it takes.
Despite this setback, Joan Laporta keeps the roadmap clear and trusts new opportunities will arise. The president knows that every euro counts at this moment and won't stop exploring alternative paths. His goal is to leave Barça healthy, strong, and ready to compete both on and off the field.