Due to the sponsorship agreement with Spotify, it has become normal in recent years for Barça to change sponsors in important matches, such as El Clásico. We have been seeing important singers or music groups on the jersey in recent years, and the next one, which will be played on Sunday, May 11, will be no exception. This time, it will be a singer, and she has already been chosen: Taylor Swift, the number one in the world.
Taylor Swift, the One Chosen by Joan Laporta
There have been many possibilities on the table for the next match against Real Madrid, but the one chosen is Taylor Swift. It has been reported by 'RAC1', indicating that she is "the first option" and the agreement "is pending the final details". It is expected that there will be a record sale of Barça's jersey, being the most followed singer in the world.
Various names were considered on the table, all of them from outside Spain. One was the British Ed Sheeran, while the other was the American rapper Travis Scott.
Taylor Swift: From Filling Bernabéu Twice to 'Sponsoring' Barça
During the past month of May 2024, Taylor Swift performed a double concert at Santiago Bernabéu, filling it completely on both occasions. The show gathered thousands of people from all over the world, being the singer who generates the most movement globally.
Taylor Swift has won 14 Grammys, sold over 200 million records, and is known for her ability to reinvent herself, maintaining a unique connection with her fans, the 'Swifties'.
This way, Taylor Swift is very likely to go from filling 2 Bernabéus to having her logo on Barça's jersey. The details of the agreement are being finalized, but everything points to there being no problems. This could become the best-selling jersey in the history of the culer team, and Joan Laporta is already rubbing his hands with this sponsor.
She will not only appear on Barça's jersey for the match against Real Madrid. As is usual in these agreements, Taylor Swift's logo will also be present in a Women's match, yet to be defined. At FC Barcelona, they are very happy with what could be one of the best sponsorships in their history... if not the best of all time.