Lamine Yamal is already considered among the best footballers on the planet, despite having just turned 18. His talent has surprised even those who have followed him since he was a child. What he is doing at the elite level was unimaginable, even for the most optimistic.
His evolution has been meteoric. Since he made his debut, he has been breaking records and accumulating praise from coaches and former players. La Masia promised gold with him, but few expected such an immediate impact.
Lamine Yamal, the new emblem of Barça
That's why it's no surprise that PSG tried to make a splash with a €250 million offer. A massive proposal that reached Joan Laporta's desk. The president, without hesitation, rejected it: Lamine Yamal is untouchable.
He is the face of the project, the figure who excites an entire fanbase. His impact goes far beyond the field.
A historic decision that already brings in millions in revenue for Barça
However, not capitalizing on Lamine's commercial pull would be a missed opportunity. Laporta is aware and has made a very symbolic decision. The young man from La Masia will wear the legendary number "10" starting this season.
A legendary number worn by Leo Messi, and before him Ronaldinho, now has an owner again. The gamble has already paid off.
Absolute record in sales thanks to Lamine Yamal's new number
In just one week, Lamine Yamal's jersey with the number "10" has broken all records. More than 70,000 units have been sold in the official store. This figure equals revenue of nearly €10 million.
That's just the beginning, because a major impact is expected on the Asian tour. In Japan and Korea, Lamine is becoming a true phenomenon.
Lamine Yamal not only shines, he also saves Barça's finances
Barça needs to improve its numbers and Lamine is helping directly. His commercial revenue is already comparable to that of an established superstar. All thanks to a clean, young, and charismatic image that wins over the youngest fans.
The marketing around the "10" is well done. His connection with the fans makes him even more special.
Laporta gets it right: Lamine Yamal will be the flag of the future
On the field, he will remain a key piece for Hansi Flick. Off it, he is already a goldmine for the club's coffers. That's why Joan Laporta is clear that he won't sell him.
The plan is to secure him, take care of him, and turn him into the image of the new Barça. For now, everything is going as planned.
Lamine Yamal, golden present and bright future for Barça
If nothing goes wrong, we are witnessing the beginning of an era. A new generation with the La Masia seal and a very special "10". Lamine Yamal excites, generates revenue, and represents the best of Barça's DNA.
While others dream of signing him, at Camp Nou they celebrate having made the best possible decision: betting on him.