Joan Laporta scores a new goal into Florentino Pérez's net. Barça's prestige is back on top and Laporta can boast the most valuable jersey in the world.
With the return to Camp Nou, FC Barcelona's revenues will soar again. They will recover the pre-pandemic level, when the club planned to surpass the one billion euro revenue barrier.
One of the club's main assets, the jersey, has experienced a relaunch after the signing of the latest agreement entered into by the club with Nike.
historic agreement with Nike
FC Barcelona has reached a historic agreement with Nike, consolidating its position as the club with the best-paid jersey in the world. This new contract, which will run until 2038, guarantees the club total revenues of approximately 1.7 billion euros, with an annual average that can reach 120M euros. In addition to a renewal bonus of 155M euros.
The agreement includes bonuses for sporting achievements, such as winning the Champions League, La Liga, and other competitions. Without penalties for not reaching certain objectives. In addition, equal bonuses have been established between the men's and women's teams, reaffirming the club's commitment to gender equity.
One of the most notable new features is Barça's recovery of full control over its merchandising and e-commerce line. This will allow the club to market its own products, such as retro or vintage collections, without territorial restrictions, which is expected to significantly increase Barça Licensing and Merchandising (BLM)'s revenues.
the best-paid jersey in the world
President Joan Laporta has described this agreement as "the best contract in the history of soccer for sportswear." He has also highlighted its importance for the club's economic recovery without compromising its ownership model.
With this contract, FC Barcelona not only secures a solid and growing source of revenue. It also strengthens its brand worldwide, consolidating its position in the elite of international soccer.
Adidas pays Real Madrid about millions annually for a contract signed until 2030. But they don't have the profit margin achieved by Barça to exploit their products.
Real Madrid only keeps 22.5% of the net sales made from its branded products.
Enric Masip, advisor to the president, explained on La Posesión de Sport that "they told us that if we signed with Nike, they'd give us the 1:1."
He added: "We had a 40M contract, with a bad bonus that brought it down to 33M. We moved to another one for 66M. If you signed that contract, Barça entered the 1:1 rule."
the next showdown with Real Madrid: the stadium title rights
He concludes: "But the president said no because he wanted Barça's to be the best-paid jersey in the world. He knew Real Madrid is earning 90-95M euros"
The next showdown between Barça and Real Madrid will be over the title rights of their stadiums. With the stadium under construction and unused, Barça currently receives 5M annually from Spotify for naming its stadium. Once the works are completed, the price of Spotify Camp Nou will be 25M annually.
Meanwhile, Real Madrid is still looking for a candidate to name Bernabéu. The unilateral termination by Ipic halted the moves already underway and to this day Real Madrid doesn't have a candidate.