Women's soccer continues to rise, and with it, the stars that compose it. Women's Barça is one of the teams that has managed to stand out globally, not only for its performance on the field but also for the talent of its players.
Among them, Alexia Putellas, Aitana Bonmatí, and Caroline Graham Hansen are some of the most recognized. However, in recent commercial moves, the protagonist seems to be another.
Pepsi's big signing
In a market full of opportunities for the most outstanding players, Pepsi has decided to strengthen its presence in women's soccer. The brand has signed some of the best players of the moment, with Alexia Putellas at the forefront. The double Ballon d'Or winner, who continues to show her leadership, is now the face of the beverage brand.
Alongside Alexia, another chosen footballer is Caroline Graham Hansen, the Norwegian star of Barça. Her agility and ability to unbalance opponents have earned her a place in the elite of women's soccer. The brand has strongly backed these two players, giving them visibility that goes beyond the playing field.
Aitana Bonmatí is left out
One of the aspects that has caused surprise is the absence of Aitana Bonmatí in this joint signing with Pepsi. Despite being one of Barcelona's most talented players, the World Cup champion with the Spanish national team is not part of the group of ambassadors.
The choice of only two players from Barça, Alexia and Graham Hansen, has raised questions about why Aitana was excluded. Could it be a strategic decision or a matter of image? Only time will tell.
Art as a celebration
To celebrate Pepsi's new ambassadors, the brand has opted for a creative way to pay tribute to the players. In different cities, exclusive murals have been created that capture the essence of these figures in women's soccer.
In Mollet del Vallès (Barcelona), Alexia Putellas's hometown, a mural designed by artist Marc Álvarez, known as Dase, was inaugurated. This mural has become a symbol of her relevance both on and off the field.
Meanwhile, in Oslo, Graham Hansen's city, a mural was also erected representing her impact on soccer. This exhibition reflects how women's soccer has gained prominence and the players have become influential figures.