Adidas has stormed the market after announcing Lamine Yamal as its new star signing. The young Barça talent, considered one of the most promising players in soccer, has signed a contract with the brand, which is betting heavily on him as its next great ambassador. This move not only strengthens Lamine Yamal's position, but also lifts him up into the elite of Adidas-sponsored players, right next to figures such as Lionel Messi.
Lamine Yamal is Destined to Make History. He will Have his Own Cleats
At 17, Lamine Yamal is already a phenomenon inside and outside the field. His talent has allowed him to make a name for himself in Barça's main team, as well as the Spanish national team. His impact in the world of sports marketing is undeniable. Adidas hasn't missed the opportunity to link its image to the young prodigy, with the expectation that he will be the face of its line of cleats and other exclusive products.
Since the announcement, the German firm has launched campaigns where Lamine Yamal is featured as the protagonist, highlighting his playing style with the "X Crazyfast", which he's been wearing since January. But the real change is yet to come: he'll soon have his own footwear and a personal logo, following in Messi's footsteps.
The Rise of Lamine Yamal at Adidas
Lamine Yamal's move to Adidas represents a major setback for Nike, his previous sponsor. During his time at La Masia, Lamine Yamal had worn the American brand, but now, on his way to the top of soccer, he's decided to go with Adidas. This decision marks the beginning of a stage in which he'll not only shine on the field, but also in the commercial field, helping Adidas maintain its position as a leading brand.
The brand plans to position him as its star player in the near future, with campaigns designed to exploit his growing popularity. In addition to the custom cleats, Adidas is considering developing a line of exclusive products around his image, thereby consolidating his status as a rising star within world soccer.
Adidas's new Messi?
The parallel between Yamal and Messi is no coincidence, given that, just like his idol, Lamine Yamal has proven to be a player with impressive potential from a very young age. By signing for Adidas, Lamine seems to be following in Messi's footsteps, both in the sporting and commercial fields. The brand has made it clear that it trusts Yamal to maintain its legacy of success, especially when Messi decides to retire.